How to use Instagram Stories to create engaging content

Adding Instagram stories is one of the amazing features of Instagram that has become overwhelmingly popular among users. The idea of its popularity we can take from the fact that over 500 million Instagram users access Instagram stories daily. It declares that Instagram stories are the best way to reach millions of people daily.

Indeed, Instagram stories help you reach a wider audience with similar interests. But the question is how to reach such a wider audience. If you are also looking for an answer to this question, this post will get you covered. This post is all about the benefits of Instagram stories and the possible ways to create engaging stories. So, let’s begin creating engaging Instagram stories now:

Table of Contents

Benefits of Instagram stories for better reach

Before going to discuss how to create engaging Instagram stories to get better reach and engagement, we would like to describe the potential benefits of Instagram stories. These benefits will encourage both individuals and businesses to start adding Instagram stories to their social media marketing strategies:

1. Improved brand visibility

Instagram stories are considered the most effective way to enhance brand awareness or visibility. Instagram shows stories on the top of the screen with colorful rings, indicating that something new to watch on Instagram.

As well as this, Instagram notifies its followers whenever a brand or business uploads a new story. In such a way, your followers will be attracted to your story, building brand awareness or visibility.

2. Engagement and interaction

Adding Instagram stories is a way to get more engagement or interactions from your followers. But to make this happen, you must consider a few notable things.

For example, you must add elements that will attract your followers and encourage them to participate in the form of likes, comments, shares, or DM. Your followers share your stories with their acquainted, helping you increase instagram likes , and comments.

3. Instant feedback for services or products

When you put a story with your services or products, it reaches your followers instantly. When they see or examine the services or products they share their opinions,  interests, or preferences with you.

In this way, you can easily get an idea of what your followers or relevant community want to see from your side. So, you work accordingly to bring more improvements according to users’ perspectives.

4. A clear and precise message

As Instagram stories run for a few seconds and disappear after 24 hours, businesses use them to announce a clear and precise message to their followers.

For example, if you are about to launch a new product, you can instantly share it with a short message, image, or caption. There is no need to write a long blog post or run other marketing campaigns.

5. Generate more website traffic

Instagram allows businesses or brands to add their store or website links to Instagram stories. By swiping up or clicking through that link, you can convert your Instagram followers to your website traffic, generating more engagement.

What you need to do is create a compelling story with a call to action button, convincing your followers to go to the blog post or website landing page to learn more about your services.

6. Increase followers

Instagram’s algorithm is smart enough that it picks up a particular story, that users find engaging, and presents it to other users in its Featured section. If your story is engaging enough, it will have the tendency to attract more people, boosting your followers.

Instagram marketing allows users to buy instagram followers to make their posts or stories more engaging. Newcomers or beginners who are struggling with increasing followers can buy likes to enhance their visibility or followers.

Tips for creating engaging Instagram stories

The above advantages of adding an Instagram story are enough for a business or brand to know how important Instagram stories are for better reach and growth. Let’s dive into the comprehensive guide or tips to create an engaging story for your Instagram business account:

1. Share testimonials and reviews

Through your Instagram stories, share with your audience the product testimonials and reviews. It will make them engaged in your story and encourage them to participate or interact to learn more about your services or products. Use effective templates for images and upload quality content in the case of video stories.

2. Announce discounts and coupons

Customers always look for discounts and coupons from their favorite brands. You must also facilitate your followers with suitable discounts and promotions. It will attract their attention that they will not only visit your store to buy items but also share your stories with their loved ones to make them happy too.

3. Celebrate achievements and share milestones

It has been seen that brands share their achievements or milestones to appreciate or thank their followers. This idea gives your audience a feeling of priority. They keep engaging with you to complete the next milestones that you share with them and request them to complete.

4. Ask Quizzes 

Asking quizzes is another way to grab your follower’s attention and keep them engaged. Ask relevant questions related to your products and services and encourage your audience to participate and share their experience to what extent they are familiar with you. This sense of being familiar will encourage them to participate, increasing engagement.

5. Conduct a poll

Conducting polls with your followers is also considered the most effective way to keep your audience engaged. Add polls to your Instagram stories to ask relevant questions related to products. You can ask comparison of what products or services they love. However, you can also add some seasonal or trending topics into polls – like cricket or football match win probability questions.

6. Ask me anything sticker

Add “Ask me Anything” sticker to your Instagram stories. It will be a fun activity as well as a way of getting users’ preferences about your services. Understand their questions clearly and answer them accurately. To make them more engaging, you can answer to their questions through the next story. This idea is proven to be more effective and engaging.

Conclusion

Instagram stories are the most influential part or feature of Instagram. The feature helps you make your audience familiar with what is going on with your business. What you need to do is create compelling stories to get maximum reach or engagement. Follow the above-discussed strategies or tips to create successful Instagram story campaigns.

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