How To Get Spotify Followers

It is well-known that having Spotify followers is an excellent indicator of visibility and a way to get your new music heard. However, Spotify offers few to no tools for outreach that could help you gain more followers and get traffic.

On the platform, most people listen to music and don’t even follow their favorite artists, either because they don’t really think about it sometimes or because they don’t know that is a thing you can do. 

So, how do you get followers on Spotify, which doesn’t have the tools of outreach social media does? How do you compete with artists of outsized influence to get your music heard?

In this article, we look at how to get more followers using techniques geared toward that goal.

Spotify for Artists

When exploring how to get followers on Spotify, start with Spotify for Artists. The dashboard is a valuable tool that helps improve your presence and reach on the platform. It is free and can be used for:

• Customizing your Spotify profile to add photos, bio, artist pick, social media links, and featured own Spotify playlist to showcase your personality and style to potential music fans. 
• Accessing in-depth analytics to understand the target audience better and make smart touring, marketing, and music creation decisions. 
• Submitting more music to own Spotify playlists, both algorithm-derived and editorial, to get more exposure, and streams were successfully added. 
• Create your own playlist with your music and related tracks to engage fans, showcase your influences and tastes, and attract more Spotify playlist followers. 
• Running ads on Spotify for promoting new releases, concerts, or merch, all targeted at specific audiences based on the aforementioned analytics. 

In addition to all that and more, you get the blue checkmark that shows you are the official artist, which adds to your brand’s ability to inspire confidence and showcase credibility. 

Social Media

In your efforts to learn how to get more followers on Spotify, you have to look to the tools of internet outreach: social media. Streaming platforms are great ways to funnel potential social media followers to your music. How do you do that?

• Create a consistent and attractive brand identity across all social media platforms. Leverage high-quality photos, videos, and graphics that reflect your personality and music stylings. Include the link to your Spotify profile in your bio, posts, stories, and captions. 
• Share regularly updated own playlists on your social media Spotify account and keep them relevant to your genre/niche. 
• Run social media contests or giveaways where possible to give merch, tickets, shoutouts, and more to the lucky winners who follow you and tag their friends. 
• Collaborate with other influencers or artists in your genre who have a similar or larger social media fanbase than you. Feature them in your songs or own Spotify playlists to help reach new audiences and potential followers. 

For those looking for ‘gaining followers on Spotify hacks,’ paid advertising, as in the example of services like FollowersOn, offers a gradual way to reach people who might enjoy your music based on their demographics, interests, and behaviors. Funnel all the traffic you get to a landing page when they can follow your site or listen to your music or playlists. 

Speaking of landing pages, let’s talk about your website and its role in learning how to gain Spotify followers.

Create a Website

In sharing tips on how to get more Spotify followers, visibility is one of the main goals of this exercise, which is where websites come in. 

Unlike social media, a website favors short-form content that is easily digestible at a glance and gives you a larger canvas to showcase your personality, musical stylings, portfolio, biography, contact information, and other fun, relevant details about your music. 

It is also a great place to put your playlists for easy access, create a blog or newsletter that drives fan engagement, offer rewards and incentives to visitors who follow you on Spotify, integrate with other social media platforms to reach a wider audience, and cross-promote and optimize for search engines to rank higher on searches in your niche, genre, style, etc.

Onward to editorial playlists; how do you get yourself on one? Let’s find out. 

Playlists

At the end of the music-making and sharing process, it all comes down to someone somewhere connecting with your music. For an artist looking to increase followers on Spotify, that means getting yourself on one.  

There are two main ways you can get more playlist followers on your site. Let’s explore them briefly:

The first way is to have your song selected by Spotify editors, the Spotify algorithm, or Spotify users for inclusion in their playlists. How do you get your song featured in algorithmic playlists, though?

• Pitch your song to Spotify Editors using the Spotify for Artists dashboards. Choose your pick wisely, and be honest and specific about what makes it unique and appealing. 
• Reach out to Spotify playlist curators with a history of curating popular playlists and ask for a feature. You can find playlist curators by browsing playlists in your niche, mood, or theme and searching their names or social media handles. Be polite and be prepared to explain why your song would be a good pick for their playlists. 
• Boost your streams and followers using all the other methods we’ve discussed, including reaching out on social media and to relevant communities you are a part of. 

The second way to get followers on a Spotify playlist is to make it yourself. Here are some tips to help with that:

• Use the Spotify app or web player to create a playlist with a catchy name, description, and cover image. Add songs matching your playlist’s theme, mood, or genre, including some of your own songs. Update it regularly with new Spotify songs and remove old ones. 
• Share the playlist to your social media Spotify account, website, blog/newsletter, email lists, etc.  Invite fans to check it out and share it with friends.
• Collaborate with other artists or influencers with similar or larger fanbases so you can curate playlists together for a more impactful result. It is also a great way to reach a new audience that artists of your level, style, or genre can easily share. 

Finally, we’ll talk about promoting your work.

Promoting Your Work

As an artist investigating how to gain followers on Spotify, self-promotion comes in handy. We have talked about social media, the power of funneling new listeners to your Spotify, and the importance of having a website and getting features on playlists. 

Now, let’s talk about some additional ways to promote your own music here:

Live events

Organizing live events or even getting the opportunity to appear and perform for an audience is a great way to grow Spotify followers. Not only does the audience get to have a connection with you as a performer, but it also opens them up to the idea of checking you out and following you on Spotify.

Collaboration and cross Spotify promotion

These two strategies entail working with other artists of similar influence and in the same genre/sharing much of the same audience to reach a wider audience collectively. You can collaborate on almost anything, from a song to a playlist. 

What you create can then be cross-promoted across your various bases for maximum reach and impact to increase Spotify followers.

Be Your Biggest Fan

Being your biggest fan means listening to your music as much as possible and recommending it to interested friends and family. Playing all the songs to the end helps with Spotify engagement metrics directly tied to your visibility. 

When Spotify detects that people listen to your music often and keep listening for a long time, it boosts visibility on the platform to get more followers in Spotify.

Create & Share Content to Boost Visibility

In addition to the music you create, you may also need to create and share other forms of content to increase follower count and followers. What do we mean by that?

One of the most accessible, most approachable, and effective forms of content is shorts. Ever since TikTok conquered the world with shorts, they have become one of the best ways for artists looking to get a following to get their music heard and shared. 

They seamlessly integrate the music and visuals, which you can use to showcase behind-the-scenes a dance challenge, giveaways, and other promotional activities. 

You could also create a YouTube Channel that aggregates all your content that isn’t found exclusively elsewhere for easy discoverability. With content, it is a shotgun approach that considers the best avenues for gaining visibility and optimizing it over time to get playlist followers on Spotify. 

Continuously Optimize Your Approach

As the way we consume music continues to be more tech-reliant, centralized around Spotify, and more open than ever, standing out can be challenging, even when an audience is out there for you. 

How you increase followers depends on making the best music you can and giving it visibility so it can be found. 

As we’ve seen in the techniques for getting Spotify followers, this takes many forms that target the most engaged audiences and the forms of content they prefer, including curated playlists, short-form content, posting to YouTube, and so much more. 

The goal is to continuously optimize how your content is found, just like you would with a search engine, and boost your music career in the fiercely competitive music industry.

Adblock test (Why?)