Dr. Kwabena Adjei of Kasapreko absorbs the fees of all his clan & family members forever …
Every single member of the clan of Dr. Kwabena Adjei founder of the Kasapreko brand has their school fees absorbed by him as part of his contribution to their growth.
Dr Kwabena Adjei is an industrialist and entrepreneur who founded Kasapreko in 1989 to join several new companies, including Kantamanto, Ravico and Macbell to compete in the liquor distillation businesses at about the same time in Nungua, a suburb of Accra.
In an interview with YouTuber Wode Maya, Dr. Kwabena Adjei said every member of his clan from his hometown are attending University for free thanks to him and at his own cost. He said it is his contribution towards making them responsible members of society.
Also, Dr. Adjei revealed he has set up a Special Fund for all his grandchildren who will never lack anything as they grow. He explained that the fund will cater for them wherever they want to be educated or whatever they want to do as his grandchildren irrespective of what their own parents may have.
Dr. Kwabena Adjei is a household name in Ghana and is known for the Kasapreko brand.
Before setting up Kasapreko, Dr Adjei was involved in general trading and imported a wide range of products for sale in Ghana.
He was also a licensed gold buyer. During their early years, all the companies that produced distilled products sourced inputs from the same supplier and were using the same blend to produce a generic gin. Kasapreko broke away from this tradition and sourced inputs from a different supplier to produce gin, brandy and whisky of different blends from those of its rivals. This set the company apart and enabled it to build a niche market.
The company then operated in the informal sector but after 10 years of operation, Dr Adjei decided to formalize his operations by hiring professionals to review the business and put in place structures including a board, a professional management and technical team as well as a good operational, human resources and financial management systems.
The company’s brands include Alomo Bitters, brandy, Cardinal liqueur, Cocoa liqueur, dry gin, Kasapak, lime cordial, Kalahari, Ogidigidi bitters, Opeimu bitters, tonic wine and Kasa Vino. The company uses 25 million litres of ethanol per annum. It exports its products around the world.
Source: MyNewsGh.com/2022
Comments
Post a Comment